3. Employment Generation
The Pink Foundation is portraying the “Power of Handmade.” It helps women develop their true potential to fight poverty and drive continuing, evenhanded change. We nurture leadership internally and among their fellow beneficiaries to achieve our cumulative mission of sustainable livelihood, making them decision makers and agents of change.
Currently, TPF has women groups making hand painted Diyas for Diwali festival, natural handmade soaps, incense cones and handbags. Moreover, the foundation also takes customized stitching orders to sustain their Sankalp Stitching Centre.
Among them is Sangeetaben, who is fifty years old and a widow, living in the slums of Ahmedabad. Prior to becoming a widow, her husband used to make soaps. She assisted him along with taking care of their three children, including two sons and a daughter; and completing all the household chores.
In the wake of her husband’s death, all the responsibilities fell on her shoulders. She became the sole earner of her family. Fortuitously, she was approached by The Pink Foundation. Considering her skill of making handmade soaps, Sangeetaben was assigned to this project. Her two sons also help her in the soap making. She is now a qualified handmade natural soaps manufacturer and in the last three years, thousands of soaps were sold all over India.